How And Why Market Segmentation Is Undertaken:
Bayani Gaba-gaba
Not all customers are the same. The chocolate a small child loves is not the luxury box an adult buys as a gift; the car a high earner desires is not the one a budget-conscious family chooses. Smart businesses stop treating 'the market' as one big blur and instead split it into groups of similar customers. That splitting is called market segmentation.
In this lesson you will learn how markets can be segmented, by age, income, location, gender and more, why segmentation benefits a business, and how to recommend and justify the right method of segmentation for a given situation. By the end you will be able to target a product at the customers most likely to buy it.
Manufura
- How markets can be segmented, e.g. according to age, socio-economic grouping, location, gender
- Potential benefits of segmentation to business
- Recommend and justify an appropriate method of segmentation in given circumstances
Takardar Darasi
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Nazarin Darasi
Barka da kammala darasi akan How And Why Market Segmentation Is Undertaken:. Yanzu da kuka bincika mahimman raayoyi da raayoyi, lokaci yayi da zaku gwada ilimin ku. Wannan sashe yana ba da ayyuka iri-iri Tambayoyin da aka tsara don ƙarfafa fahimtar ku da kuma taimaka muku auna fahimtar ku game da kayan.
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Yi wannan ɓangaren na kimantawa a matsayin wata dama don ƙarfafa fahimtarka kan batun kuma don gano duk wani yanki da kake buƙatar ƙarin karatu. Kada ka yanke ƙauna da duk wani ƙalubale da ka fuskanta; maimakon haka, ka kallesu a matsayin damar haɓaka da ingantawa.
- Market segmentation means dividing a market into: A. fixed and variable costs B. groups of customers with similar characteristics C. public and private sectors D. exports and imports Answer: B
- Selling a budget car to low earners and a luxury car to high earners is segmentation by: A. age B. socio-economic group (income) C. location D. gender Answer: B
- A benefit of market segmentation to a business is that it: A. removes all competition B. makes marketing spending more cost-effective C. eliminates the need for a product D. guarantees zero costs Answer: B
- Selling waterproof coats only in a rainy region is segmentation by: A. gender B. income C. location/region D. lifestyle Answer: C
- A segment whose needs are not currently being met is called a: A. gap in the market B. balance of payments C. break-even point D. trade credit Answer: A
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