Business Studies - 0450 CIE

Product:

Bayani Gaba-gaba

The product is the first and most important part of the marketing mix: if it does not meet customers' needs, no amount of clever pricing or advertising will save it. From the idea on a drawing board to the day it is taken off the shelves, every product travels through a predictable life, and smart firms manage that journey.

In this lesson you will learn the value and risk of developing new products, the power of brand image and packaging, and the product life cycle with its extension strategies. You will be able to draw and read a life-cycle diagram and explain how each stage changes a firm's pricing and promotion decisions.

Manufura

The limitations and benefits of developing new products
Brand image; impact on sales and customer loyalty
The role of packaging
The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram
How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions

Takardar Darasi

Products do not sell forever; sales rise, peak and eventually fall. A firm that understands the life cycle knows when to invest, when to harvest profit and when to refresh or replace a product. The exam rewards you for drawing the cycle, reading it, and linking each stage to the right marketing decisions.

Akwai a cikin manhajar Green Bridge

Zazzage manhajar Green Bridge CBT a wayar ka ko kwamfyuta ka don samun cikakkiyar bayanan darasi, tambayoyin aiki, da ƙari.

Cikakkiyar bayanan darasi tare da zane-zane

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Yi karatu ba tare da intanet ba, a kowane lokaci, a ko'ina

Zazzage manhajar wayar hannu Zazzage manhajar kwamfyuta

Akwai a Android, Windows, macOS, da Linux

Nazarin Darasi

Barka da kammala darasi akan Product:. Yanzu da kuka bincika mahimman raayoyi da raayoyi, lokaci yayi da zaku gwada ilimin ku. Wannan sashe yana ba da ayyuka iri-iri Tambayoyin da aka tsara don ƙarfafa fahimtar ku da kuma taimaka muku auna fahimtar ku game da kayan.

Za ka gamu da haɗe-haɗen nau'ikan tambayoyi, ciki har da tambayoyin zaɓi da yawa, tambayoyin gajeren amsa, da tambayoyin rubutu. Kowace tambaya an ƙirƙira ta da kyau don auna fannoni daban-daban na iliminka da ƙwarewar tunani mai zurfi.

Yi wannan ɓangaren na kimantawa a matsayin wata dama don ƙarfafa fahimtarka kan batun kuma don gano duk wani yanki da kake buƙatar ƙarin karatu. Kada ka yanke ƙauna da duk wani ƙalubale da ka fuskanta; maimakon haka, ka kallesu a matsayin damar haɓaka da ingantawa.

The four stages of the product life cycle, in order, are: A. growth, introduction, decline, maturity B. introduction, growth, maturity, decline C. maturity, growth, introduction, decline D. introduction, maturity, growth, decline Answer: B
At which stage are sales of a product at their peak and levelling off? A. introduction B. growth C. maturity D. decline Answer: C
An action taken to prolong the maturity stage of a product is called: A. a launch strategy B. an extension strategy C. price skimming D. market research Answer: B
A strong brand image mainly helps a business by: A. lowering its production costs B. building customer loyalty and allowing higher prices C. removing the need for packaging D. ending the product life cycle Answer: B
Which is NOT a role of packaging? A. protecting the product B. giving information C. attracting customers D. setting the interest rate Answer: D