Presentation And Use Of Market Research Results:
Bayani Gaba-gaba
Collecting market research is only half the job. The numbers are useless until someone turns them into a clear picture and draws the right conclusions. A well-drawn chart can reveal in seconds what a page of figures hides.
In this lesson you will learn how market research results are presented as tables, bar charts, pie charts and line graphs, and, crucially, how to read them: spotting the biggest segment, the trend over time, and what the data is telling a business to do.
Manufura
- Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data
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- Which chart best shows how a market is split into shares of a whole? A. line graph B. pie chart C. table D. flow chart Answer: B
- A line graph is most useful for showing: A. exact totals B. shares of a whole C. a trend over time D. a firm's logo Answer: C
- In a survey of 200 people, 80 chose product X. The percentage choosing X is: A. 20% B. 40% C. 60% D. 80% Answer: B
- The most important final step when analysing data is to: A. ignore the smallest value B. state what it means for the business C. redraw the chart D. increase the sample Answer: B
- A bar chart is best for: A. showing change over time B. comparing the size of separate categories C. exact decimals D. showing proportions of a whole Answer: B
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