Business Studies - 0450 CIE

Promotion:

Bayani Gaba-gaba

A great product that nobody has heard of will not sell. Promotion is how a business tells customers it exists, persuades them to buy, and keeps them coming back, but it costs money, so every dollar must work hard.

In this lesson you will learn the aims of promotion, the main forms it takes, advertising and sales promotion, and how each influences sales. You will also learn why a business must spend its promotion budget cost-effectively, getting the most extra sales for the least cost.

Manufura

The aims of promotion
Different forms of promotion and how they influence sales, e.g. advertising, sales promotion
The need for cost-effectiveness in spending the marketing budget on promotion

Darasin Sauti

Saurari wannan darasi a cikin manhaja

Taswirar tunani

An zana wannan batu don ka ga yadda ra'ayoyi ke hadewa.

Bude taswirar tunani a cikin manhaja

Katunan tunawa

Gwaji mai sauri kan abin da ake jarraba a wannan batu.

Yi atisayen wadannan katuna a cikin manhaja

Takardar Darasi

Promotion turns a good product into actual sales. Done well, it raises awareness, builds a brand and lifts revenue; done badly, it wastes money a business may not be able to afford. Because budgets are limited, examiners often ask you to judge whether a method is worth its cost, so cost-effectiveness is the key idea.

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Nazarin Darasi

Barka da kammala darasi akan Promotion:. Yanzu da kuka bincika mahimman raayoyi da raayoyi, lokaci yayi da zaku gwada ilimin ku. Wannan sashe yana ba da ayyuka iri-iri Tambayoyin da aka tsara don ƙarfafa fahimtar ku da kuma taimaka muku auna fahimtar ku game da kayan.

Za ka gamu da haɗe-haɗen nau'ikan tambayoyi, ciki har da tambayoyin zaɓi da yawa, tambayoyin gajeren amsa, da tambayoyin rubutu. Kowace tambaya an ƙirƙira ta da kyau don auna fannoni daban-daban na iliminka da ƙwarewar tunani mai zurfi.

Yi wannan ɓangaren na kimantawa a matsayin wata dama don ƙarfafa fahimtarka kan batun kuma don gano duk wani yanki da kake buƙatar ƙarin karatu. Kada ka yanke ƙauna da duk wani ƙalubale da ka fuskanta; maimakon haka, ka kallesu a matsayin damar haɓaka da ingantawa.

Which is an aim of promotion? A. to raise fixed costs B. to inform and persuade customers C. to reduce output D. to pay a union Answer: B
'Buy one get one free' is an example of: A. advertising B. sales promotion C. capital employed D. an employment contract Answer: B
Advertising is mainly used to: A. give a short-term sales boost B. build awareness and brand image over time C. clear slow stock today D. pay workers Answer: B
Cost-effective promotion means: A. spending as much as possible B. getting the most extra sales per dollar spent C. only using TV D. ignoring the budget Answer: B
A small firm with a tight budget targeting young people should prefer: A. national TV adverts B. targeted social media C. no promotion D. newspaper full pages Answer: B

Yi aikin wadannan tambayoyi a cikin manhaja

Littattafan da ake ba da shawarar karantawa

Cambridge IGCSE and O Level Business Studies

Sunaƙa: Fifth edition

Mai wallafa: Hodder Education

Shekara: 2018

ISBN: 978-1-5104-2123-3

Bayanan bayanin.: Endorsed textbook with full coverage of the 0450/0986 syllabus, case studies and exam-style questions.

Cambridge IGCSE and O Level Business Studies Revised Coursebook

Sunaƙa: Third edition

Mai wallafa: Cambridge University Press

Shekara: 2018

ISBN: 978-1-108-56398-7

Bayanan bayanin.: Endorsed coursebook with international case studies and activities for the Core and Supplement content.

Ƙarin koyo daga tushe na buɗe

Sashen littafi Promotion Strategy OpenStax · Introduction to Business
What is promotion, and what are the key elements of a promotional mix?

"Introduction to Business: Promotion Strategy" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-5-promotion-strategy. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Sashen littafi Sales Promotion OpenStax · Introduction to Business
What are the goals of sales promotion, and what are several types of sales promotion?

"Introduction to Business: Sales Promotion" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-8-sales-promotion. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction

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Kana son yin aikin tambayoyin gwaji kan Promotion:? Sauke manhajar Green Bridge CBT don samun tambayoyin gwaji da cikakkun jarrabawa akan wannan batu.

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