The Market
Bayani Gaba-gaba
Every business operates within a market, but not every market looks the same. Some are crowded with dozens of competitors fighting over price, while others are quiet niches where a single specialist thrives. Understanding how markets work, who the customers are, and where the opportunities lie is the starting point for every commercial decision a business makes.
In this lesson you will explore what defines a market, how businesses measure its size and their share of it, and why dividing customers into segments unlocks smarter marketing. You will also compare mass-market and niche strategies and examine the ways firms compete to win and keep customers.
Manufura
- Understand the importance of marketing: satisfying customer needs, building customer relationships, keeping customer loyalty, market orientation and product orientation, market share and analysis, niche and mass marketing
- Understand how businesses respond to changes in the market: changing customer needs, changing consumer spending patterns, increased competition
- Understand how businesses use market segmentation to target customers by identifying market segments: location, demographics, lifestyle, income, age
Taswirar tunani
An zana wannan batu don ka ga yadda ra'ayoyi ke hadewa.
Bude taswirar tunani a cikin manhaja
Katunan tunawa
Gwaji mai sauri kan abin da ake jarraba a wannan batu.
Yi atisayen wadannan katuna a cikin manhaja
Takardar Darasi
Cikakken Bayanin Darasi Yana Kan Manhajar Green Bridge
Sami manhajar Green Bridge CBT a wayarka ko kwamfutarka domin cikakken laburaren IGCSE: takardun jarrabawar baya, tsarin kimantawa, taswirar tunani, katunan karatu da darussan sauti.
Nazarin Darasi
Barka da kammala darasi akan The Market. Yanzu da kuka bincika mahimman ra'ayoyi da ra'ayoyi, lokaci yayi da zaku gwada ilimin ku. Wannan sashe yana ba da ayyuka iri-iri Tambayoyin da aka tsara don ƙarfafa fahimtar ku da kuma taimaka muku auna fahimtar ku game da kayan.
Za ka gamu da haɗe-haɗen nau'ikan tambayoyi, ciki har da tambayoyin zaɓi da yawa, tambayoyin gajeren amsa, da tambayoyin rubutu. Kowace tambaya an ƙirƙira ta da kyau don auna fannoni daban-daban na iliminka da ƙwarewar tunani mai zurfi.
Yi wannan ɓangaren na kimantawa a matsayin wata dama don ƙarfafa fahimtarka kan batun kuma don gano duk wani yanki da kake buƙatar ƙarin karatu. Kada ka yanke ƙauna da duk wani ƙalubale da ka fuskanta; maimakon haka, ka kallesu a matsayin damar haɓaka da ingantawa.
- What does 'market share' measure? A) The total revenue of a market B) The percentage of total market sales held by one business C) The number of competitors in a market D) The growth rate of a market Answer: B
- Which of the following is an example of market segmentation by income? A) A car maker producing left-hand and right-hand drive models B) An airline offering economy and business class tickets C) A clothing brand targeting teenagers D) A restaurant chain opening in a new city Answer: B
- A niche market is best described as: A) A market with many competitors selling identical products B) A small, specialised segment with specific customer needs C) The total number of products sold in a country D) A market controlled by the government Answer: B
- If a business has sales of $200 million in a market worth $1 billion, what is its market share? A) 2% B) 5% C) 20% D) 50% Answer: C
- Which of the following is NOT a way businesses typically compete? A) Price B) Quality C) Reducing staff wages D) Customer service Answer: C
Yi aikin wadannan tambayoyi a cikin manhaja
Yi aikin wadannan tambayoyi a cikin manhaja
Littattafan da ake ba da shawarar karantawa
Ƙarin koyo daga tushe na buɗe
-
Sashen littafi
The Marketing Concept
What is the marketing concept and relationship-building?
"Introduction to Business: The Marketing Concept" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/11-1-the-marketing-concept. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
-
Sashen littafi
Market Segmentation
What are the five basic forms of consumer and business market segmentation?
"Introduction to Business: Market Segmentation" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/11-5-market-segmentation. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Wasu ƙungiyoyi ne suka wallafa su ƙarƙashin lasisin buɗe, kuma muna ambaton su yadda suka nema. Hanyoyin suna buɗe shafukansu.
Yi Aikin Tambayoyin Gwaji
Kana son yin aikin tambayoyin gwaji kan The Market? Sauke manhajar Green Bridge CBT don samun tambayoyin gwaji da cikakkun jarrabawa akan wannan batu.
Sauke Manhajar Daga Google Playstore
Duk abin da kake buƙata don yin fice a JAMB, WAEC & NECO.
