Technology
Übersicht
Thirty years ago a clothing retailer that wanted customers in another country had to sign a lease, fit out a shop, hire staff who spoke the language and hope. Today it can put up a website in that country's language on a Monday and take its first order on the Wednesday, from a warehouse it already owns. The barrier that used to protect every local retailer, the cost of physically being there, has largely gone.
This topic has only two objectives, e-commerce and digital communication, and it is one of the shortest in the specification. It is also one of the most useful, because technology touches every other topic you study: it changes how businesses reach markets, how they talk to stakeholders, how much stock they hold, how their staff are organised and who their competitors are. In this lesson you will learn what e-commerce actually does to a business's market and its costs, what digital communication is used for and with whom, and how to argue both sides when a case study asks whether the change has been good for a particular firm.
Ziele
- e-Commerce.
- Digital communication.
Mindmap
Dieses Thema ist als Karte dargestellt, damit die Zusammenhange sichtbar werden.
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Lektionshinweis
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Unterrichtsbewertung
Herzlichen Glückwunsch zum Abschluss der Lektion über Technology. Jetzt, da Sie die wichtigsten Konzepte und Ideen erkundet haben,
Sie werden auf eine Mischung verschiedener Fragetypen stoßen, darunter Multiple-Choice-Fragen, Kurzantwortfragen und Aufsatzfragen. Jede Frage ist sorgfältig ausgearbeitet, um verschiedene Aspekte Ihres Wissens und Ihrer kritischen Denkfähigkeiten zu bewerten.
Nutzen Sie diesen Bewertungsteil als Gelegenheit, Ihr Verständnis des Themas zu festigen und Bereiche zu identifizieren, in denen Sie möglicherweise zusätzlichen Lernbedarf haben.
- Which one of the following is an example of e-commerce? A. A business emailing its staff about a rota change B. A customer buying a jacket through a company's website C. A manager holding a meeting by video link D. A shop recording its daily takings on a spreadsheet Answer: B
- Which one of the following is a benefit to a business of using e-commerce to enter a new country? A. It removes the need to hold any stock B. It guarantees that customers there will buy C. It allows selling there without the cost of opening shops D. It prevents competitors from selling in that country Answer: C
- Which one of the following is a drawback of selling online? A. Customers can compare prices with competitors in seconds B. The business can sell outside normal opening hours C. The business collects data about what customers look at D. The business needs fewer expensive town centre premises Answer: A
- A business uses video conferencing instead of flying managers to meetings. Which one of the following is the main benefit? A. Lower travel costs and less working time lost B. Higher prices can be charged to customers C. Suppliers will deliver more quickly D. The business needs less stock Answer: A
- Which one of the following best describes digital communication? A. Completing sales through a website B. Storing accounts on a computer instead of on paper C. Using electronic tools such as email and video links to exchange information with stakeholders D. Using machinery controlled by computers to make products Answer: C
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