Global And National Cultures

Walk through an airport anywhere in the world and you will see the same coffee chains, the same phone brands and the same handful of blockbuster films advertised on the walls. That sameness has a name: global culture, the spread of shared foods, languages, media and fashion to almost every country on earth. But step outside that airport and the picture gets more complicated fast, because plenty of communities actively push back against it, and plenty of governments have found ways to turn their own culture into an economic asset rather than letting it be replaced.

In this lesson you will examine how a global culture has grown, why some countries and communities resist it, and how protecting or promoting national culture can become a deliberate strategy for economic development.