WAEC SSCE - Commerce - 1992

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The answer would be: "Making profit for consumers." Explanation: A customer association is typically formed to protect consumers' interests and improve the quality of goods or services provided to them. It allows consumers to come together and have a stronger voice when dealing with businesses or government entities. The other options listed - protection against poor quality goods, protection against unscrupulous salesmen, improving the quality of goods to consumers, and improving the quality of services to shoppers - are all valid reasons for forming a customer association. However, making a profit for consumers is not typically a primary objective for such associations.

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The essence of marketing concepts is that all company planning, operations, and other activities should be consumer-oriented. This means that the company should focus on understanding the needs and wants of its target customers and then develop products and services that fulfill those needs and wants. By doing so, the company can create value for its customers and build long-term relationships with them. This approach also benefits the company in the long run as satisfied customers are more likely to become repeat customers and recommend the company to others, ultimately leading to increased profits and dividends. Therefore, the marketing concept is primarily concerned with meeting the needs and wants of customers while achieving the company's objectives.

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"Profit making" is common to both large and small firms. The primary objective of any business enterprise, regardless of its size, is to generate profits. Profits allow firms to cover their costs, reinvest in their operations, and ultimately grow and expand their businesses. While large firms may have advantages in terms of economies of scale and access to capital, small firms can still be profitable by focusing on niche markets, providing personalized attention to customers, and being efficient with their resources. Therefore, both large and small firms share the common goal of making a profit.

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Of the options given, "ownership" is not a basic utility created by marketing. Ownership refers to the legal right of possessing and controlling something. It is a legal concept and not a basic utility created by marketing. Marketing can create utilities such as time, place, possession, and form to increase the value of a product or service. For example, by offering a product at the right time, in the right place, and in a convenient form, marketers can make it more desirable and appealing to potential customers. However, ownership is not something that can be created by marketing.

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Among the given options, the quickest and most accurate means of communication is the 'Telex' system. It is an automated system used for sending and receiving written messages electronically between different locations using teleprinters connected by a network of telecommunication channels. It is fast, reliable, and provides accurate transmission of messages. The messages are transmitted in real-time and delivered directly to the recipient's teleprinter, ensuring the highest level of accuracy and speed. Therefore, the Telex system is the quickest and most accurate means of communication among the given options.

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Togo is not a member country of the Lake Chad Basin Commission. The Lake Chad Basin Commission is a regional organization comprising countries in the Lake Chad Basin region, with the mandate to promote sustainable management of the Lake Chad Basin's natural resources and ensure regional security and development. The member countries of the Lake Chad Basin Commission are Chad, Cameroon, Niger, and Nigeria. Togo is not located in the Lake Chad Basin region, and therefore is not a member of the Commission.

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A bill of lading is a legal document issued by a carrier to a shipper that acknowledges the receipt of goods for shipment. It serves as a receipt of cargo and a contract of carriage between the shipper and the carrier. In simple terms, it is a document that shows ownership of the goods on board a ship and provides details about the goods being transported, including the quantity, type, and destination. Therefore, the best description of a bill of lading is a "document of title to the goods on board a ship."

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Deposits made by commercial banks with the Central Bank help to control the supply of money credits. When commercial banks deposit their excess reserves with the Central Bank, they are reducing the amount of money available for lending, which helps to regulate the supply of money in the economy. This is important in controlling inflation and maintaining price stability. The Central Bank can also use these deposits to influence the interest rates that commercial banks charge for loans, which can further influence the overall supply of money in the economy.

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ECOWAS stands for "Economic Community of West African States". It is a regional organization of fifteen West African countries that promotes economic integration and cooperation among its member states. The organization was founded in 1975 and its headquarters are located in Abuja, Nigeria. ECOWAS aims to create a single market with a common currency, free movement of goods, services, and people, and promote economic development in the region.

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The system of collecting information with a view to determining the extent of demand for a product is known as marketing research. Marketing research is the process of gathering and analyzing information about a product, market, or industry to inform decision-making and strategy. It is a crucial aspect of marketing because it helps companies understand their target audience, competition, and market trends. Marketing research can be conducted through various methods, such as surveys, focus groups, interviews, and observation. The information collected through marketing research is used to determine the demand for a product, identify customer needs and preferences, and develop marketing strategies that are effective in reaching and engaging with the target audience. Overall, marketing research is a valuable tool for businesses to gather insights and make informed decisions that drive success.

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Bonded warehouses are controlled by Customs and Excise authorities. These warehouses are used to store goods that are subject to duties and taxes until the duties are paid and the goods are released for sale or export. The purpose of bonded warehouses is to facilitate international trade by allowing goods to be stored for extended periods without being subject to customs duties and taxes. The warehouses are under the control of customs officials, who monitor the movement of goods in and out of the facility to ensure that they comply with all customs regulations.

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Manufacturing ends when goods reach the final user. Manufacturing is the process of converting raw materials into finished products through various processes such as processing, assembling, and packaging. The end goal of manufacturing is to produce goods that meet customer demands and are ready for consumption or use. When goods are sold in the markets, they are typically purchased by intermediaries or end-users. Intermediaries include wholesalers and retailers who buy products in bulk and sell them to end-users who are the final consumers. Manufacturing ends when the products reach the final user, who is the ultimate consumer that uses the product for its intended purpose. For example, when a car is manufactured, it goes through various stages of production, such as assembling the body, engine, and other components. After this, the car is tested, inspected, and then packed and labelled before being shipped to dealerships. Once the car is purchased by an end-user, the manufacturing process is considered complete, as the product has reached its intended destination and is being used for its intended purpose.

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The document issued to a lender under a company's seal acknowledging a debt is called a debenture. A debenture is a type of bond that is issued by a company to raise funds from investors. When a company issues a debenture, it is essentially borrowing money from investors and promising to pay back the debt with interest. The debenture is typically secured against the assets of the company, which means that if the company is unable to repay the debt, the investors have a claim on the company's assets. The debenture is issued under the company's seal, which serves as an official acknowledgement of the debt owed to the lender. Therefore, the correct answer to the question is "debenture".

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The means of making payment through NIPOST is a money order. A money order is a form of payment that is similar to a check. It is a prepaid instrument that guarantees payment to the recipient. Money orders can be purchased at NIPOST offices and can be used to make payments to any person or organization that accepts them. To purchase a money order at NIPOST, the customer needs to fill out a form indicating the amount of money to be sent and the recipient's name and address. The customer then pays the amount plus a fee, which varies depending on the amount sent. After the payment is made, the customer receives a receipt and a copy of the money order, which can be sent to the recipient. Money orders are considered a safe and reliable way to send money, especially for people who do not have bank accounts or access to electronic payment systems. They are also useful for making payments to people or organizations that do not accept personal checks or credit cards. Therefore, if someone wants to make a payment through NIPOST, they can do so by purchasing a money order, which can be sent to the recipient for payment.

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Franking quickens the stamping of envelopes in large offices where a large number of mails is posted daily. Franking is a process where a special machine called a franking machine is used to stamp envelopes with pre-paid postage. This allows large businesses and organizations to quickly and efficiently process a large volume of mail without having to individually stamp each envelope. With a franking machine, envelopes are fed into the machine, which automatically calculates the postage based on the weight of the envelope and the destination address. The machine then prints a franking mark, which includes the postage amount, onto the envelope. This process is much quicker than manually stamping each envelope, which can be time-consuming and inefficient. In addition to saving time, franking can also save businesses money. Franking machines often offer discounts on postage rates, which can add up to significant savings over time for businesses that send a large volume of mail. Therefore, franking is an effective way to quicken the stamping of envelopes in large offices where a large number of mails is posted daily. It saves time, increases efficiency, and can also save money.

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Furniture is likely to have a low rate of turnover compared to the other products mentioned. Turnover refers to how quickly a product sells and is replaced by new stock. Furniture is a long-term investment and is not something that people buy frequently. It is not a product that is consumed or used up quickly like foodstuff, soap, or ball-pen. People typically buy furniture when they move into a new home or when they want to replace old furniture that has worn out or is no longer suitable for their needs. As a result, furniture is not a product that is purchased frequently and tends to have a lower rate of turnover compared to other products like foodstuff, ball-pen, or soap and detergent. Newspaper, on the other hand, is a consumable product that is purchased daily or weekly, which means it has a high rate of turnover.

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A del credere agent is distinguished from other agents because he usually guarantees payments in any transaction. This means that the del credere agent assures the principal that the buyer will pay for the goods or services provided, even if the buyer defaults on payment. This guarantee by the del credere agent comes at a cost, which is usually in the form of an additional commission. Other agents, such as commission agents, do not provide this kind of guarantee and are not responsible for payment from the buyer.

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The sole aim of the formation of the Niger Basin Commission is to jointly use the Niger for the overall benefit of the region. The Niger Basin Commission was established to promote cooperation among the countries of the Niger River Basin, which includes nine West African countries. Its main objective is to encourage sustainable development in the region by promoting the shared use of water resources, and improving the management of the Niger River and its tributaries. The commission also seeks to facilitate the implementation of regional projects and programs that promote economic development, social progress, and environmental protection in the member countries.

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The sign on Volkswagen represents a trademark. A trademark is a symbol, design, or word used by a company to distinguish its products or services from those of other companies. In the case of Volkswagen, the sign (which is often referred to as the VW logo) is a distinctive design consisting of a circle with the letters V and W inside. This design has become closely associated with the Volkswagen brand and is used on all of the company's products and marketing materials. By using this trademark, Volkswagen is able to establish a unique identity and build brand recognition among consumers. It also allows consumers to easily identify Volkswagen products and distinguish them from those of other car manufacturers.

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An order stating the goods required but not the manufacturer from whom the foreign buyer intends to buy his goods is called an Open Indent. An indent is a document used in international trade to request goods from a foreign supplier. It specifies the quantity, quality, and description of the goods required, as well as any other terms and conditions of the order. An open indent is a type of indent where the foreign buyer specifies the goods they require, but not the manufacturer or supplier from whom they wish to purchase the goods. This allows the buyer to search for the best possible supplier or manufacturer, and to take advantage of any favorable market conditions or pricing. In contrast, a closed indent specifies both the goods required and the supplier or manufacturer from whom the buyer intends to purchase the goods. In summary, an order stating the goods required but not the manufacturer from whom the foreign buyer intends to buy his goods is called an Open Indent.

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When a motor dealer undertakes routine maintenance of customers' vehicles, he is offering after-sales service. After-sales service is the assistance provided by a business to its customers after they have purchased a product or service. In this case, the motor dealer is offering maintenance and repair services to their customers after they have purchased a vehicle. This helps to ensure that the vehicle is functioning properly and is safe to use, which can lead to increased customer satisfaction and loyalty.

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The paid form of non-presentation of goods or services by an identified sponsor is known as advertising. Advertising involves creating and disseminating messages or information about a product, service, or idea through various media, such as print, radio, television, or online platforms. The purpose of advertising is to persuade potential customers to buy or use a product or service, and it is usually paid for by the advertiser. Unlike publicity or public relations, which are often unpaid and rely on the media to spread information, advertising is a paid form of communication that allows the advertiser to have more control over the message being communicated.

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The essence of marketing concepts is that all company planning, operations, and other activities should be consumer-oriented. This means that the company should focus on understanding the needs and wants of its target market and creating products or services that meet those needs. By being consumer-oriented, the company can build strong relationships with its customers, which can lead to increased loyalty and repeat business. This approach also helps the company to stay competitive in the market and achieve its long-term goals. Other orientations, such as product-oriented, company-oriented, profit-oriented, or dividend-oriented, may not prioritize the needs of the customers and may not be as effective in achieving the company's overall objectives.

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The association that will be directly affected by legislations on tariffs and taxes on raw materials is the "Manufacturers Association of Nigeria." When the government imposes tariffs or taxes on raw materials, it affects the cost of production for manufacturers who rely on those raw materials to produce their goods. The manufacturers' cost of production will increase, and this will ultimately result in an increase in the price of their products. The Manufacturers Association of Nigeria is an organization that represents the interests of manufacturers in Nigeria, and they will be directly impacted by any legislation related to tariffs and taxes on raw materials. An increase in the cost of production will negatively affect their profitability and competitiveness in the market. Hence, the Manufacturers Association of Nigeria will be interested in advocating for policies that will promote a favorable business environment for manufacturers in Nigeria, including favorable tax and tariff policies.

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The market function that involves the actual movement of goods is the Distribution function. This function is responsible for physically transferring goods from producers to consumers, ensuring that the right products are in the right place at the right time. It includes activities such as transportation, warehousing, and inventory management. The other options listed are: - Exchange function: matching buyers and sellers and facilitating transactions - Facilitating function: providing support services such as financing and market research - Marketing information function: collecting and analyzing data on consumer needs and preferences - Stimulation function: promoting demand for products through advertising and other promotional activities.

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A small retailer may not perform the function of financing producers. Financing producers involves providing financial support to the producers or manufacturers for their production process. This function requires significant financial resources and expertise, which may not be within the capacity of a small retailer. Small retailers typically purchase goods from wholesalers, stock them, and sell them to consumers in units or quantities, either for cash or on credit. They may also offer a variety of goods to their customers to choose from. However, financing producers is more commonly associated with larger businesses such as banks, investment firms, or venture capitalists who have the necessary financial resources to invest in large-scale production activities.

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The trade agreement in which two countries exchange goods and services is known as bilateral trade. It is an agreement between two countries that outlines the conditions for the exchange of goods and services, including tariffs, quotas, and other trade barriers. Bilateral trade is an important way for countries to promote economic growth, create jobs, and improve relations between nations. Examples of bilateral trade agreements include the North American Free Trade Agreement (NAFTA) between the United States, Canada, and Mexico, and the Japan-Australia Economic Partnership Agreement (JAEPA) between Japan and Australia.

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The question is asking which factor should not be considered before setting up a retail business. The answer is "public relationship". While it is important to have good public relations, it is not necessarily a factor that must be considered before setting up a retail business. The other factors listed such as capital, experience, location, and size of market are all important factors to consider before setting up a retail business.

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The advance that is specifically given for housing or building projects is called a mortgage. A mortgage is a type of loan that is used to finance the purchase of a property, typically a house or a piece of land. The property is used as collateral, which means that if the borrower fails to repay the loan, the lender can take possession of the property and sell it to recover their money. Mortgages usually have a long repayment period, typically 15-30 years, and the interest rates can vary depending on the borrower's credit score and other factors. Overall, a mortgage is a popular way for people to finance their home ownership dreams.

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The term used to describe a group of retail shops under one management and selling the same products is "chain store" or "multiple shop". This means that the shops are owned and managed by the same company and offer similar goods or services across multiple locations. The purpose of having chain stores is to increase the reach and efficiency of retail operations, by consolidating management, logistics and marketing efforts. This can also allow for better economies of scale, which can lead to lower costs and potentially lower prices for consumers.

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The deduction made by a wholesaler from the catalogue price and which represents a retailer's profit margin is called a trade discount. It is a discount given to retailers by wholesalers to encourage them to buy in bulk and to build long-term business relationships. The trade discount is calculated as a percentage off the list price or catalogue price of the product. The retailer then sells the product to the end customer at the full list price, making a profit margin between the trade discount price and the list price. The trade discount is different from a cash discount, which is a discount given to the buyer if they pay the invoice within a certain time frame, and a quantity discount, which is a discount given for buying a large quantity of goods. Overall, trade discounts are a common practice in the business world to incentivize sales and build relationships between wholesalers and retailers.

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The component that is not part of a company's marketing mix is "Policy plan." The marketing mix refers to a set of tools that a company uses to promote its products or services to its target customers. These tools are product, price, promotion, and place (distribution), and they help companies to meet their marketing objectives. A policy plan is not a typical element of the marketing mix. While policies can affect a company's marketing decisions and strategies, they are not directly related to the marketing mix components. A policy plan is more likely to refer to a company's overall strategic plan, which includes its mission, vision, and values, and the policies and procedures it follows to achieve them. Therefore, the other four options - product plan, distribution plan, promotion plan, and pricing plan - are all components of a company's marketing mix.

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The stock exchange is a good example of a capital market. A capital market is a financial market that is used for buying and selling long-term securities such as stocks, bonds, and other financial instruments. The stock exchange is a marketplace where companies can raise funds by issuing stocks or shares to investors. These shares represent ownership in the company and can be bought and sold on the stock exchange. Investors who purchase shares in a company through the stock exchange are essentially buying a piece of ownership in that company. They hope that the value of the shares they own will increase over time, which will allow them to sell the shares at a profit. In addition to allowing companies to raise funds through the issuance of shares, the stock exchange also provides investors with a means of diversifying their investment portfolios. By investing in stocks from different companies across different industries, investors can spread their risk and potentially increase their returns. Therefore, the stock exchange is a good example of a capital market, as it provides a platform for companies to raise funds and for investors to buy and sell shares in these companies.

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The process described in the question is controlling. Controlling is the process of monitoring, comparing, and correcting the performance of an organization to ensure that it meets its objectives. It involves setting standards, measuring actual performance against those standards, identifying any deviations, and taking corrective action as necessary. This helps organizations to maintain or improve their performance and ensure that they are on track to achieve their goals.

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A co-operative member is an investor who earns profit on the basis of his patronage. A cooperative is an organization owned and operated by a group of individuals who share a common interest or need. The members of a cooperative contribute to its capital and share in its profits based on the amount of business they conduct with the cooperative. This means that the more a member patronizes the cooperative by using its services or buying its products, the more profit they earn. The cooperative model is based on the principle of mutual self-help and is designed to empower individuals and promote community development. Therefore, a co-operative member is an investor who earns profit on the basis of his patronage.

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A ship cannot be used as a means of transport between Kano and Lagos because both cities are located inland and not on the coast. Ships travel on water bodies such as seas, oceans, and rivers, and cannot travel on land. Therefore, to travel between Kano and Lagos, you would need to use one of the other options: airplane, train, bus, or car.

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The department responsible for advertising vacant positions existing in companies is the Personal (or Human Resources) Department. The Personal Department is responsible for recruiting and managing employees within an organization. When a position becomes available, the department is responsible for creating a job description, posting the job advertisement, screening resumes, interviewing candidates, and ultimately selecting the most suitable candidate for the job. While other departments such as Sales, Public Relations, Marketing, and Financial departments may have some involvement in the hiring process, the Personal Department typically takes the lead role in advertising vacant positions and managing the recruitment process.

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The objective of the indigenization programmes of the Federal Government of Nigeria is to promote the use of local resources and talents, in order to maximize local retention of profits and boost economic growth. This involves encouraging the use of local raw materials and empowering Nigerian businessmen to participate in key sectors of the economy. The goal is not to expel foreigners from Nigeria, but rather to strike a balance between local and foreign participation in the economy, and to promote foreign trade in a mutually beneficial way. Overall, the aim of indigenization is to create a more self-reliant and sustainable economy that benefits all Nigerians.

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In foreign trade, a country specializes in the production of a commodity in which it has the greatest relative advantage. This means that a country produces and exports goods or services in which it has a comparative advantage over other countries, meaning it can produce these goods at a lower cost or with higher quality than other countries. By specializing in the production of such goods, a country can increase its efficiency and productivity, and thereby increase its economic output and income from foreign trade. Additionally, by importing goods that other countries have a comparative advantage in, a country can access a wider range of goods and services than it could produce domestically, further boosting its overall economic welfare.

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The statement that is not true of a sole proprietorship is: "It has a separate legal entity". A sole proprietorship is a type of business structure in which an individual owns and operates the business. Unlike a company, a sole proprietorship does not have a separate legal entity from its owner. This means that the owner is personally liable for all debts and obligations of the business, and their personal assets are at risk in case of business liabilities. The other statements are true characteristics of a sole proprietorship, including unlimited liability, small capital, and the potential to convert into a company. However, the chances of expansion may vary depending on the individual owner's capacity and business strategies.

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The sales agreement whereby the buyer takes possession but not title to goods is called a hire purchase. Hire purchase is a type of installment purchase where the buyer takes possession of the goods but pays for them in installments over time, with the seller retaining title to the goods until the final installment is paid. This arrangement is commonly used for high-value items such as cars or appliances, where the buyer cannot afford to pay the full price upfront but needs to use the item immediately. The buyer is required to make regular payments until the full price of the item is paid, after which the seller transfers ownership to the buyer.

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The main similarity between commercial banks and other financial institutions is the acceptance of customers' deposits and making investments or loans on their behalf. Both commercial banks and other financial institutions such as credit unions, savings and loans associations, and investment banks are in the business of accepting deposits from customers, and using those deposits to make investments or loans that generate a profit. This process of taking in deposits and making investments or loans is a fundamental part of the financial industry, and is what enables individuals and businesses to access the funds they need to operate and grow. While other financial institutions may specialize in specific areas of finance, such as investment or real estate lending, they all share this basic function of taking in deposits and making investments or loans on behalf of their customers.

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The provision of all kinds of services is related to tertiary production. Tertiary production, also known as the service sector, refers to economic activities that involve the provision of services rather than the production of goods. The service sector includes a wide range of activities, such as retail sales, banking, transportation, healthcare, education, and entertainment. The focus of the service sector is on meeting the needs and wants of consumers, rather than the production of physical goods. Therefore, the correct answer to the question is "tertiary production".

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The ancillary service that helps to maintain close contact between buyers and sellers is communication. Communication refers to the exchange of information and ideas between buyers and sellers, which is essential for conducting business transactions. In a marketplace, communication is critical to maintain close contact between buyers and sellers. Without communication, buyers and sellers would not be able to exchange information about prices, product features, delivery times, and other important details. Communication technologies such as phones, email, and the internet have made it easier for buyers and sellers to communicate with each other, regardless of their physical location. This has facilitated the growth of e-commerce, where buyers and sellers can conduct transactions online without having to meet in person. Therefore, communication is an essential ancillary service that helps to maintain close contact between buyers and sellers, allowing them to exchange information and conduct business transactions efficiently.

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The investor who earns profit on the basis of his patronage is the co-operative member. A co-operative is a type of business organization where members pool their resources and work together to achieve common goals. In a co-operative, the members are also the owners, and they share in the profits of the business based on their patronage or the amount of business they conduct with the co-operative. For example, if a co-operative is a grocery store, and a member shops at the store frequently, they would earn a share of the profits based on the amount of money they spend at the store. The more they shop, the more they earn. In contrast, a debenture holder is a person who lends money to a company by buying debentures or bonds, and they earn interest on their investment. A partner is someone who invests in a business and shares in the profits and losses of the business. A sole proprietor is a business owner who is responsible for all the profits and losses of the business. A shareholder is a person who owns shares in a company and earns a portion of the profits based on the number of shares they own.

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An organization that is licensed and authorized to deliver fast mails and parcels is engaged in courier services. Courier services involve the fast and safe delivery of documents, parcels, and other items to their intended recipients. They usually offer same-day or next-day delivery services and may use a variety of transportation modes, such as bicycles, motorcycles, vans, or airplanes, depending on the urgency and distance of the delivery.

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The term that embraces buying, selling, and distributing of goods and services is called "commerce." It involves all the activities necessary to move products from the point of production to the point of consumption, including buying, selling, transporting, storing, financing, and promoting goods and services. Commerce encompasses both wholesale and retail trade and plays a vital role in the economy of any country.

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The abbreviation that permits the drawer of a document to correct any errors therein is "E.O.E" which means "Errors and Omissions Excepted". When E.O.E is written on a document, it indicates that any mistakes or omissions made on the document can be corrected without invalidating the entire document. This helps to protect both the issuer and receiver of the document from unnecessary complications and legal issues. For example, if a sales invoice contains a minor error, such as a wrong quantity or price, the E.O.E clause will allow the seller to make the correction without having to cancel and re-issue the entire invoice.

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The process described in the question is known as "controlling" in business management. Controlling is the function of management that involves monitoring and measuring actual performance against established standards and goals, and taking corrective action as necessary to ensure that performance meets those standards. This involves setting performance targets or standards, monitoring performance, comparing actual results to those standards, and making adjustments as needed to bring performance back in line with the established standards. The main objective of controlling is to ensure that the organization is moving in the direction of its goals, and that all its resources are being used efficiently and effectively. By doing so, controlling helps the organization to achieve its objectives and to manage risk effectively.

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The difference between the cost and selling price of goods or services is known as the gross profit or loss. This is the amount left over after the cost of producing or acquiring the goods or services has been subtracted from the revenue generated by selling them. Gross profit is calculated by subtracting the cost of goods sold from the total revenue, while gross loss occurs when the cost of goods sold exceeds the revenue generated. It is an important measure of the profitability of a business and is typically used in the preparation of the trading account in accounting.

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The minimum number of membership for a public limited company is seven. A public limited company is a type of business entity that is owned by its shareholders and has limited liability. It is required by law to have a minimum of seven shareholders to be registered and recognized as a public limited company. These shareholders invest their money by buying shares in the company, which gives them a certain ownership stake in the business. This ownership structure allows the company to raise large amounts of capital from the public, hence the name "public limited company."

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The essence of marketing concepts is that all company planning, operations, and other activities should be consumer-oriented. This means that the focus of the company's activities is on identifying and satisfying the needs and wants of the consumers. The marketing concept emphasizes that companies should strive to understand their target consumers, their preferences, and their behaviors, in order to develop products and services that meet their needs and provide them with value. By adopting a consumer-oriented approach, companies can better position themselves in the market, build stronger relationships with their customers, and achieve long-term success. In contrast, a product-oriented approach focuses on the company's internal strengths and resources, and assumes that consumers will automatically be interested in the products that the company develops. However, this approach may result in products that are not well-suited to the needs and wants of the consumers, which can lead to decreased sales and profits.

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The abbreviation IDAPOLY on the letter-headed papers of the Federal Polytechnic Idah is an example of a telegraphic address. A telegraphic address is a short address used to represent a longer name or phrase, and it is often used in telegraph or cable communications to save time and money. In this case, IDAPOLY is a shortened form of the name of the institution, and it allows for quicker and more efficient communication in written or telegraphic form.

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A cheque that is drawn in the name of a bank instead of the account holder's name is called a bank draft. A bank draft is a type of payment instrument that is guaranteed by the bank, and is often used for transactions involving large amounts of money. When a bank draft is issued, the bank takes the funds from the account of the person who requested the draft, and holds the funds until the cheque is presented for payment. Once the cheque is presented, the bank will then release the funds to the person or entity that the cheque is made payable to. Because bank drafts are guaranteed by the bank, they are considered to be a very secure form of payment, and are often used for international transactions or for payments where there is a risk of fraud or non-payment.

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The policy that protects an employer from financial losses caused by fraudulent acts committed by their employees is called a fidelity guarantee policy. This policy provides coverage for losses incurred due to employee theft, embezzlement, or other fraudulent activities. In simpler terms, if an employee steals or commits fraud against the company, the fidelity guarantee policy will provide financial protection to the employer by reimbursing them for the losses incurred. This policy is important for businesses that deal with sensitive information, financial transactions, or valuable assets to ensure that they are protected from any potential losses caused by their employees' fraudulent acts.

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The most important function of a retailer is to make goods available in units to the final consumers. Retailers purchase goods in large quantities from wholesalers or manufacturers and sell them in small quantities to consumers who cannot buy in bulk. By breaking down the bulk into smaller units, retailers make it possible for consumers to access the goods they need. This is the primary function of retailers and it involves the selection of goods, buying them in small quantities, pricing them attractively, and displaying them in a way that makes it easy for customers to find what they are looking for.

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The parties to a bill of exchange that is endorsed to a third party are the drawer, drawee, and the new payee. A bill of exchange is a legal document that orders the drawee, typically a bank, to pay a certain amount of money to the payee, as instructed by the drawer. The drawer is the person who creates or initiates the bill, while the drawee is the person or entity who is ordered to make the payment. The payee is the person or entity who is entitled to receive the payment. In some cases, a payee may not want to wait until the due date of the bill to receive the payment. They can endorse the bill to a third party, who becomes the new payee. The endorsement process involves signing the back of the bill and handing it over to the new payee. So, when a bill of exchange is endorsed to a third party, the drawer and the drawee remain the same, but the new payee is added to the list of parties involved in the transaction. Therefore, the parties to a bill of exchange that is endorsed to a third party are the drawer, drawee, and the new payee.

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The option that has the main objective to differentiate between similar products from different manufacturers is branding. Branding is the process of creating a unique name, design, symbol, or image that identifies and distinguishes a product or service from those of other manufacturers. The objective of branding is to create a memorable and recognizable identity that sets a product apart from its competitors and attracts customers. While packaging, wrapping, display, and mark up can also play a role in differentiating products, they are not the main objective of these activities. Packaging is the container or wrapping that holds the product, wrapping is the material used to cover the product, display refers to how the product is presented in the store, and mark up is the price added to the product. While each of these activities can help a product stand out, their primary purpose is not to differentiate between similar products from different manufacturers.

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The function that is not performed by a small retailer is financing producers. Small retailers generally do not have the financial capacity to finance producers. They usually obtain their goods from wholesalers, stock a variety of goods, sell in units to consumers, and may offer goods on credit to consumers. However, financing producers is a function that is typically performed by banks and other financial institutions.

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The speculator who buys shares and stocks in anticipation of a rise in their price at the stock exchange is called a "bull". Bulls are investors who believe that the market will rise, so they buy shares with the intention of selling them at a higher price in the future. They are optimistic about the future of the stock market and often make their investment decisions based on economic trends and indicators.

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Loss from staking in lotteries is a non-insurable risk. Non-insurable risks are risks that cannot be insured because they are considered too speculative or because the potential loss is too large. In the case of staking in lotteries, the outcome is entirely based on chance, and the likelihood of winning is extremely low. Therefore, the potential loss is much greater than the potential gain, making it a non-insurable risk. Insurance is designed to protect against risks that are measurable and can be predicted with some degree of certainty, such as fire, accidents, and burglary. Therefore, the correct answer to the question is "Loss from staking in lotteries".

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(a) The Second Tier Security Market (SSM)

The Second Tier Security Market is a section of the stock exchange created to enable small and medium-sized companies that cannot meet the strict listing requirements of the main (first tier) market to raise capital and have their shares quoted. Its listing conditions are less stringent: a smaller amount of paid-up capital is required, a smaller proportion of shares needs to be offered to the public, and the company needs fewer years of trading record. It therefore gives growing indigenous companies access to the capital market while they gradually build up towards the standards of the first tier market.

(b) Justification for the existence of the Second Tier Security Market

1. Access to capital for small firms: It allows small and medium-scale companies, which cannot satisfy the tough conditions of the main market, to raise long-term capital by selling shares to the public.
2. Encouragement of indigenous enterprise: It supports and promotes the growth of locally owned businesses, thereby aiding indigenisation and economic development.
3. Broadening of share ownership: It widens the ownership of businesses by allowing more members of the public to invest in small companies.
4. Nursery for the first tier market: It serves as a training ground where small companies grow and later graduate to the first tier market.
5. Encouragement of savings and investment: By offering more investment outlets, it mobilises private savings into productive investment.
6. Relaxed listing requirements: Its less costly and less rigid quotation rules make it easier and cheaper for small firms to be listed than on the main market.

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(a) Four types of cooperative societies

1. Consumer cooperative society: Formed by consumers who join together to buy goods in bulk directly from manufacturers or wholesalers and sell to members at fair prices, thereby eliminating the middleman.
2. Producer (producers') cooperative society: Formed by producers such as farmers or craftsmen who pool resources to obtain inputs, produce and market their goods jointly for better prices.
3. Retail/wholesale cooperative society: Formed to carry on trading in goods; a wholesale cooperative buys in bulk and supplies member retail societies, which in turn sell to consumers.
4. Thrift and credit (cooperative credit) society: Formed by members who pool their savings so as to grant loans to one another at low interest rates for productive or personal needs.

(Other valid types: producer-marketing societies, farmers' multipurpose societies, and cooperative building/housing societies.)

(b) Three advantages of cooperative societies

1. Bulk buying and better prices: By buying in large quantities, members enjoy lower prices and quantity discounts.
2. Sharing of surplus: Profit (surplus) is shared among members in proportion to their patronage or contribution, so members gain directly.
3. Access to cheap credit and mutual help: Members can obtain loans at low interest and receive support from fellow members.

Three problems of cooperative societies

1. Shortage of capital: Members are usually people of small means, so the society often lacks enough funds to expand.
2. Poor/inefficient management: Management is often in the hands of members who may lack business and managerial skills, leading to poor performance.
3. Dishonesty and mistrust: Fraud, embezzlement of funds and lack of trust among members can weaken or collapse the society.

(Other valid problems: apathy of members, and internal quarrels/disagreements.)

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(a) What is personal selling?

Personal selling is a form of promotion in which a salesperson makes direct, face-to-face contact with a prospective buyer in order to inform, persuade and convince the buyer to purchase a product. It involves an oral presentation and a two-way conversation between the seller (or the firm's sales representative) and the customer, aimed at making a sale and building a lasting relationship.

(b) Five ways in which personal selling is important to a firm

1. Persuasion and closing sales: The salesperson can persuade the customer directly and answer objections on the spot, which helps to close sales and increase turnover.
2. Provision of information and feedback: The salesman explains the features and uses of the product to customers and also brings back useful information about customers' tastes, complaints and competitors to the firm.
3. Flexibility of approach: The salesperson can adjust the sales message to suit each individual customer, unlike advertising which gives the same message to everyone.
4. Building customer relationships and goodwill: Regular personal contact creates confidence, loyalty and goodwill, encouraging customers to keep buying from the firm.
5. Introduction of new products: Personal selling is effective for launching and demonstrating new or technical products that customers need to see and understand before buying.

(Other valid points: it provides after-sales service and advice; it helps to reduce the level of unsold stock.)

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(a) What is planning?

Planning is the management function of deciding in advance what is to be done, how it is to be done, when it is to be done and who is to do it, in order to achieve stated objectives. It involves setting goals, forecasting future conditions, and choosing the best course of action from among alternatives to reach those goals. It is the first and most basic function of management upon which all other functions depend.

(b) Benefits of planning in business management

1. It gives direction: Planning sets clear objectives and shows the path to follow, so that everybody in the organisation works towards the same goal.
2. It reduces uncertainty and risk: By forecasting the future, planning helps managers to anticipate problems and prepare for them in advance.
3. It ensures efficient use of resources: Planning helps to allocate men, money, materials and machines properly, thereby avoiding waste.
4. It provides a basis for control: Plans set the standards against which actual performance is measured, making control possible.
5. It aids coordination: Planning harmonises the activities of different departments so that they work together smoothly.
6. It aids decision-making: It provides a framework within which sound decisions can be taken.

(c) Four functions of the personnel department

1. Recruitment and selection: It advertises vacancies, interviews applicants and employs suitable staff.
2. Training and development: It arranges training programmes to improve the skills and efficiency of employees.
3. Welfare and staff relations: It sees to the welfare of workers and maintains good relations between management and staff.
4. Wages, promotion and record-keeping: It handles wages and salaries, promotions, transfers, discipline and keeps records of all employees.

(Other valid functions: manpower planning, and handling of retirement, discipline and termination.)

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(a) Services provided by NIPOST

(i) Business Reply Service: A service that allows a business to receive replies from its customers without the customers paying the postage. The firm prints special reply cards or envelopes; when customers post them, the firm (not the customer) is charged the postage plus a fee. It encourages customers to respond to enquiries and orders.

(ii) Express Delivery: A speed service in which urgent letters and parcels are given priority handling and delivered faster than ordinary mail on payment of an extra charge.

(iii) Poste Restante: A service in which letters are addressed to and held at a named post office to be collected by travellers or persons who have no fixed or permanent address, until they call for them.

(iv) Cash on Delivery (C.O.D.): A service under which the post office delivers goods (a parcel) to the addressee, collects the price of the goods from him on delivery, and remits the money to the sender.

(v) Recorded Delivery: A service in which a record is kept of the posting and delivery of an item, and the addressee signs on receipt, providing proof that the item was delivered. It is used mainly for documents whose value is more sentimental than monetary.

(b) Five ways in which communication is important to commerce

1. Placing and receiving orders: Buyers and sellers use communication to make enquiries, send quotations, place orders and confirm supplies.
2. Advertising and sales promotion: It enables producers and traders to inform and persuade customers about their goods and services.
3. Linking distant markets: It connects buyers and sellers who are far apart, thereby making trade over long distances possible.
4. Speedy transmission of information: It allows prices, market conditions and business decisions to be passed quickly, aiding prompt decision-making.
5. Effecting payments and settling accounts: Communication makes it possible to send money, cheques, invoices and receipts between traders.

(Other valid points: it aids the coordination of business activities and maintains good relations with customers.)

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(a) Five types of business environment

1. Economic environment: The economic factors surrounding a business such as income levels, inflation, interest rates, taxation and the general state of the economy.
2. Social/cultural environment: The customs, beliefs, values, tastes, religion and way of life of the people among whom the business operates.
3. Political/legal environment: The system of government, laws, policies and regulations that affect how the business is run.
4. Technological environment: The state of technology, machinery, tools and methods of production available to the business.
5. Physical/geographical environment: The natural surroundings such as climate, location, land, and availability of raw materials that affect the business.

(Other valid types: competitive environment, and international/global environment.)

(b) Why companies continue to advertise in spite of criticisms

1. To inform the public: Advertising remains the most effective way of telling existing and potential customers about products, their features, uses and prices.
2. To increase and sustain sales: It creates and maintains demand for the product, and firms that stop advertising usually lose sales to competitors.
3. To meet competition: Rival firms advertise, so a company must also advertise to protect and expand its own share of the market.
4. To introduce new products: Advertising is needed to launch new goods and to educate consumers on how to use them.
5. To build and maintain goodwill: It creates a favourable image and reminds customers of the brand, thereby keeping the firm's name alive in their minds.
6. To boost large-scale production: By expanding the market, advertising enables mass production and its economies, which lower unit costs.

Thus, although advertising is criticised as costly and sometimes misleading, its benefits in creating awareness, sustaining sales and meeting competition make companies continue to use it.

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Five obstacles working against the achievement of the objectives of ECOWAS

1. Language and colonial barriers: Member states are divided into English-, French- and Portuguese-speaking blocs with different colonial ties and loyalties, which makes cooperation and integration difficult.
2. Differences in currencies: The member countries use different currencies (naira, CFA franc, cedi, etc.), and the absence of a single currency hinders trade and free flow of payments within the region.
3. Loss of customs revenue: Many members depend heavily on import and export duties for government revenue, so they are reluctant to remove tariffs on goods from fellow member states as free-trade requires.
4. Political instability and mistrust: Frequent coups, wars, border disputes and mutual suspicion among leaders disrupt cooperation and the implementation of agreed protocols.
5. Production of similar goods: Most member states produce the same primary products (such as cocoa, groundnut and crude oil) and therefore have little to trade among themselves, competing instead for the same overseas markets.

(Other valid obstacles: poor transport and communication links between member states; smuggling and illegal trade; over-dependence on developed countries outside the region; and non-payment of financial contributions by members.)

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(a) Five reasons why consumers need protection

1. Ignorance of consumers: Many consumers do not know the true quality, ingredients or value of goods and can easily be deceived.
2. Sale of harmful and adulterated goods: Some traders sell fake, expired, adulterated or unsafe products that can harm the health and life of consumers.
3. Exploitation through overpricing: Consumers need protection from sellers who overcharge, hoard goods or create artificial scarcity to raise prices.
4. Misleading advertisements and labelling: False claims, wrong weights and measures, and deceptive labels can mislead consumers into buying the wrong goods.
5. Weak bargaining position: The individual consumer is usually weaker and less informed than the seller, especially a monopolist, and so needs support to obtain fair treatment.

(Other valid reasons: to guarantee the safety of consumers, and to provide a channel of redress when cheated.)

(b) Five government legislations aimed at protecting the consumer

1. Weights and Measures Act: Ensures that traders use correct weights and measures so that buyers get the right quantity.
2. Food and Drugs Act: Prohibits the sale of adulterated, harmful or expired food and drugs.
3. Standards Organisation of Nigeria (SON) Act: Sets and enforces quality standards for locally made and imported goods.
4. National Agency for Food and Drug Administration and Control (NAFDAC) Act: Regulates and controls the manufacture, importation and sale of food, drugs, cosmetics and chemicals.
5. Consumer Protection Council (Federal Competition and Consumer Protection) Act: Establishes a body to receive and settle consumer complaints and protect consumers' interests.

(Other valid examples: the Price Control Act, and the Trade Descriptions/Merchandise Marks legislation.)

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(a) Five benefits Nigeria derives from international trade

1. Earning of foreign exchange: Exports of goods such as crude oil and cocoa earn foreign currency used to pay for imports and settle foreign debts.
2. Obtaining goods not produced locally: Nigeria imports machinery, drugs and other goods that it cannot produce, or cannot produce in sufficient quantity, at home.
3. Wider market for local producers: International trade provides a large overseas market that enables local firms to sell surplus output and expand production.
4. Employment and income generation: The production, handling and shipping of exports and imports create jobs and raise incomes for many Nigerians.
5. Promotion of specialisation and international relations: It allows the country to specialise in what it produces best and fosters friendly economic and political ties with other nations.

(Other valid benefits: source of government revenue through customs duties; transfer of technology and skills.)

(b) Five problems likely to be faced by a businessman selling goods overseas

1. Trade restrictions: Foreign governments may impose tariffs, quotas, embargoes or import bans that limit or prevent the sale of his goods.
2. Foreign exchange and currency problems: Differences in currencies, exchange-rate fluctuations and difficulty in obtaining foreign exchange make pricing and payment risky.
3. Language and cultural barriers: Differences in language, taste, custom and religion make it hard to communicate with and satisfy foreign customers.
4. Problems of distance and transportation: Long distances raise the cost of transport, cause delays, and increase the risk of loss or damage to goods in transit.
5. Risk of non-payment and credit difficulties: It is hard to assess the creditworthiness of distant buyers, so there is a greater risk of bad debts and delayed payment.

(Other valid problems: complex documentation and customs procedures; differences in weights, measures and standards; political instability in the buyer's country.)

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(a) Importance of warehousing to commerce

1. Storage of goods: A warehouse provides a safe place to keep goods from the time they are produced until they are needed or sold, thereby preventing loss and damage.
2. Bridging the gap between production and consumption: It holds goods over time so that they are available to consumers steadily even though production may be seasonal.
3. Ensuring steady supply and price stability: By storing surplus goods and releasing them gradually, warehousing prevents glut and scarcity and helps to keep prices stable.
4. Storage of seasonal goods: Goods produced only at certain seasons (such as farm crops) can be stored and made available throughout the year.
5. Preparation of goods for sale: Goods can be sorted, graded, blended, packed and branded in the warehouse before distribution.
6. Facilitating large-scale buying: It enables traders to buy in bulk and store, thereby enjoying quantity discounts and lower transport costs.

(A further point: bonded warehouses hold imported goods until duty is paid, aiding the flow of foreign trade.)

(b) Factors to consider in siting a small retail shop

1. Nearness to customers: The shop should be located where there are many potential buyers so as to attract enough patronage.
2. Nearness to source of supply: Being close to suppliers reduces transport cost and delay in restocking.
3. Availability of transport and good roads: The site should be accessible to customers and delivery vehicles.
4. Cost of rent/land: The rent must be affordable and reasonable in relation to the expected turnover.
5. Nature of competition: The trader should consider the number and strength of rival shops in the area.
6. Availability of essential facilities: The site should have amenities such as electricity, water, security and parking space.
7. Nature of the goods sold: Perishable or convenience goods need a site close to consumers, while durable/shopping goods can be sited in a central market.